Data Reporting

What Style Should You Use When Writing an Informative Report

Discover what style should you use when writing an informative report to keep your writing clear, objective, and practical.

Jul 25, 2025

person reading a big report - What Style Should You Use When Writing an Informative Report
person reading a big report - What Style Should You Use When Writing an Informative Report
person reading a big report - What Style Should You Use When Writing an Informative Report

When writing an informative report, choosing the right style is crucial for effective data reporting. Imagine you have a mountain of data in front of you. How do you present it in a way that makes sense to your audience? This is where understanding the appropriate style for your report comes into play.

In this guide, we'll explore different styles you can use when writing an informative report and how to select the best one for your needs. We'll also explore how Otio's AI research and writing partner can help you research quickly and write accurately with AI.

Table Of Contents

Importance of Writing Informative Reports

man handing over a report - What Style Should You Use When Writing an Informative Report

Writing reports is an essential skill in any professional setting, especially in large companies where workflows involve multiple branches, departments, and teams. Verbal communication, while effective in small groups, often gets lost in the shuffle when dealing with a vast network of people. This is where written reports become invaluable. They serve as a medium of communication that ensures everyone is on the same page, regardless of their position in the company hierarchy. Reports help to convey information clearly and concisely, making them an indispensable tool for effective business communication.

1. Reports as a Medium of Communication

In large organizations, the complexity of workflows can make verbal communication ineffective. Information can easily get lost as it passes through various channels, leading to misunderstandings and errors. Written reports solve this problem by providing a clear and permanent record of information that can be accessed by anyone who needs it. This ensures that all parties have access to the same data, enabling informed decision-making and smoother operations.

2. Gathering and Organizing Data

One of the primary functions of a report is to collect and organize information. Whether it's tracking the progress of a project, analyzing sales figures, or monitoring company growth, reports help to consolidate data into a single, easily accessible document. This not only saves time but also makes it easier to identify trends, spot issues, and make informed decisions.

3. Accuracy and Objectivity

Reports are based on facts, not opinions. This makes them a reliable source of information that can be trusted by management and other stakeholders. Because they are objective and free from bias, reports provide an accurate picture of the situation at hand. This is crucial for making informed business decisions based on evidence rather than assumptions.

4. Facilitating Decision-Making

The ultimate goal of any report is to inform and support decision-making. By providing a comprehensive overview of the facts, reports help managers to understand the implications of various options and choose the best course of action. This reduces the risk of making poor decisions and helps ensure the organization's success.

5. Establishing Accountability

Reports create a record of what has been done, who did it, and when it was completed. This establishes accountability within the organization and ensures that tasks are carried out as planned. In the event of a problem, reports can be used to identify the source of the issue and take corrective action.

6. Enhancing Professionalism

Well-written reports reflect positively on the individual who prepared them and the organization as a whole. They demonstrate attention to detail, thoroughness, and a commitment to quality. This helps build trust with clients, partners, and other stakeholders.

7. Supporting Legal and Regulatory Compliance

In many industries, reports are required to comply with legal and regulatory standards. These documents provide evidence that the organization is meeting its obligations, which can help avoid costly fines and penalties.

8. Enabling Continuous Improvement

Reports provide a snapshot of current performance that can be used as a baseline for future improvements. By regularly reviewing reports, organizations can identify areas for growth and implement changes that lead to better outcomes.

9. Saving Time and Resources

By clearly outlining what has been done and what needs to be done, reports help to reduce duplication of effort and ensure that resources are used efficiently. This can lead to significant time and cost savings for the organization.

10. Supporting Training and Development

Reports can be used as training tools to help new employees understand processes and procedures. They also provide a record of past activities that can be referenced to support ongoing learning and development.

Supercharge Your Researching Ability With Otio — Try Otio for Free Today

Otio is the solution for researchers overwhelmed by content overload. Instead of relying on fragmented and manual tools, Otio provides a unified workspace where you can collect data from various sources, including bookmarks, tweets, books, and videos. Once you have gathered your information, Otio utilizes AI to help you extract the key takeaways and gain a deeper understanding of the content. Finally, Otio can assist you in creating your reports, papers, or essays using the sources you have collected. This can dramatically reduce the time it takes to go from a reading list to a finished draft.

Key Elements of Informative Reports

person writing a report - What Style Should You Use When Writing an Informative Report

1. Title Page: Your Report’s Cover Sheet

The title page is the first thing your reader will see, so it’s essential to make a good impression. This page should include the subject of the report, the intended audience, the author’s name(s), and the date of submission. This information helps to set the context for the report and provides essential details about its origin and purpose.

2. Abstract: A Snapshot of Your Report

The abstract is a concise summary of your report, usually consisting of one paragraph with 100-200 words. Placed on a separate page with the heading ‘Abstract’ centered at the top, this section provides readers with a quick overview of the main points in the report. It addresses five key questions:

  • Why was the report written? (What problem or question does it address?)

  • How was the study conducted?

  • What were the main findings?

  • What is the significance of these findings?

3. Table of Contents: Your Report’s Roadmap

The table of contents outlines the organization of your report and lists the topics that will be covered. It should be presented on a separate page and may include a list of figures and tables used in the report. This section helps readers navigate your report and locate specific information with ease.

4. Introduction: Setting the Stage

The introduction has three components:

Background

Describes the events leading to the current situation or problem, previous projects, and the necessity of the study.

Purpose

Defines the project's objectives.

Scope

Outlines the project's limitations, including time, scale, and cost.

5. Body: The Core of Your Report

The body of the report answers the questions: 

  • Who? 

  • Why? 

  • Where? 

  • When? 

  • What? 

  • How? 

Information should be presented systematically, using subheadings, bullet points, or formal language as needed. The specific requirements of your assessment task will guide the format of this section.

6. Conclusion: Summing Up

The conclusion provides a summary of the main points in your report, arranged in descending order of importance.

7. Recommendations: Next Steps

Based on your findings, the recommendations section outlines the necessary actions to be taken.

8. References: Acknowledging Your Sources

List all sources referred to in your report on a separate page, using correct APA referencing style.

9. Appendix/Appendices: Supplementary Information

Include essential data, explanations, and illustrations not found in the main text of your report. Otio can help you become an AI research and writing partner in your journey toward leveraging KPIs for business success. With Otio, you can efficiently collect, analyze, and report on data from diverse sources, enabling you to make informed decisions and drive your organization forward. Try Otio for free today and experience the power of AI-assisted research and reporting.

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What Style Should You Use When Writing an Informative Report

woman working on report - What Style Should You Use When Writing an Informative Report

1. Formal Tone

The first thing you need to do when writing an informative report is to use a formal tone. This means that you should avoid using slang, contractions, or overly casual expressions. You should also use professional language and address the topic thoughtfully and respectfully. This is because your report will likely be read by people who have a vested interest in the topic, and they expect to be treated with respect. Using a formal tone will help you to establish credibility and ensure that your report is taken seriously.

2. Objective Language

The next step is to use objective language. This means that you should avoid including personal opinions or emotions in your report. Instead, you should focus on presenting facts, statistics, evidence, and logical reasoning. Using neutral vocabulary will help you to sound more objective and ensure that your report is free from bias.

3. Clear and Concise Writing

Your writing should be clear and concise. This means that you need to be straightforward and avoid using unnecessary jargon. If you have complex ideas that need to be explained, break them down into smaller, more manageable parts. Use short paragraphs and simple sentence structures whenever possible. This will make your report easier to read and understand.

4. Well-Structured Format

Your report should be well-structured and organized. Use headings, subheadings, bullet points, and numbered lists when appropriate to help organize your information. Your report should follow a logical order, such as introduction, background, findings, analysis, and conclusion/recommendations. This will help your reader to follow your report and understand your findings.

5. Impersonal Style

Finally, use an impersonal writing style. This means that you should avoid using first-person (“I,” “we”) and second-person (“you”) pronouns. Instead, use the passive voice where appropriate, but avoid overusing it. This will help to make your report sound more professional and objective.

10 Tips for Writing Informative Reports

1. Use Otio

Knowledge workers, researchers, and students today suffer from content overload and are left to deal with it using fragmented, complex, and manual tooling. Too many of them settle for stitching together complicated bookmarking, read-it-late, and note-taking apps to get through their workflows. Now that anyone can create content with the click of a button, this problem is only likely to worsen. Otio solves this problem by providing one AI-native workspace for researchers. It helps them: 

  • Collect a wide range of data sources, from bookmarks, tweets, and extensive books to YouTube videos. 

  • Extract key takeaways with detailed AI-generated notes and source-grounded Q&A chat. 

  • Create draft outputs using the sources you’ve collected. Otio helps you transition from reading list to first draft more quickly. 

Additionally, Otio enables you to write research papers/essays more efficiently. Here are our top features that researchers love: AI-generated notes on all bookmarks (including YouTube videos, PDFs, articles, and more). Otio enables you to chat with individual links or entire knowledge bases, just like you chat with ChatGPT, as well as AI-assisted writing.

Our tool features web scraping capabilities that enable you to access a broad range of data sources, extending beyond traditional academic papers and search engines. This feature allows researchers to collect diverse information from various sources, including bookmarks, tweets, books, and YouTube videos, thereby streamlining the process of curating and analyzing data for research purposes. Let Otio be your AI research and writing partnertry Otio for free today!

2. Determine Your Audience Before Crafting a Message.

It may be tempting to think that everyone is your audience, but is that the case? Who needs to hear your message, and what kind of information are they looking for? Being as targeted as possible gives your document more impact on those you want to reach. 

3. Define Your Message and Desired Result 

Are you writing to inform? If so, can you state your message in a single sentence? Do you want action to be taken (and if so, what)? A clearly defined message and goal set a strong foundation for content and provide a compass to refer back to as you develop the report

4. Outsmart The Blank Page. 

If you’re struggling to get words onto the page, it’s likely you’re concerned about perfection too early. Instead, start by free writing. Hit that enter key a couple of times and start typing what you are thinking: “This paragraph is about how important it is to slow down in neighborhoods. I’m trying to make the point that cars” Don’t get hung up on the sentences being stylish. Let this exercise help you think through what you’re trying to communicate, then put the best parts back together. If you’re a more verbal communicator, you can also do this through the buddy system: ply a friend or colleague with food or beverage and ask them to take notes while you speak to them for a while. 

5. ADA Comes at the Beginning, Not The End

When ADA remediation, making electronic documents accessible to screen readers, is performed at the end of the process, it takes longer and may only apply to the final document output, not the originating file. This means if you have to make changes to the document in the future and re-export it, you will have to perform ADA remediation again. 

6. Break up Text With Images, Charts, and Graphics, but Make Them Purposeful

Providing meaningful content in various formats helps capture more readers in your audience, since not everyone synthesizes information in the same way. Be sure to give them a purpose: including graphs for graphs’ sake can have the same effect as a text-heavy page. Select visual aids that support the content on that page and the overall message of the document. This can include callouts to guide the reader to important points and help them scan through materials. 

7. Don’t Be Afraid of White Space

When pages are full edge-to-edge, they can be overwhelming and deter audiences. White space makes the page look manageable to the reader. Additionally, planning for white space forces writers/editors to be more concise. 

8. Don’t Assume Your Reader Can Hold More Than a Few Pieces of Information at a Time. 

Feed your reader one to three pieces of information at a time. This can be accomplished through short sentences and short paragraphs (ideally 3-5 sentences each). Use topic and concluding sentences to tell your readers what information they need to bring forward to the next section and what information they can set down for now. 

9. Tap An Outside Reader

Healthy time apart is suitable for both writers and reporters. The longer you spend staring at the letters on the screen, the worse your editing will be. Take advantage of fresh eyes whenever you can. And it’s even better if those eyes come from someone who’s never seen your report or project, or even the field before. That outside perspective will give you the best idea of whether your structure and content are clear and compelling. 

10. Don’t Drop Your Reader at the Fence 

When jumping horses, riders will sometimes let up just before the fence, taking off their leg and putting slack in the reins, subconsciously telling the horse, “You take it from here!” But without a pilot, it’s not safe for the horse to jump, so they decline, and the rider hits the dirt. When writing, avoid guiding your reader through a paragraph and then leaving them to do their analysis at the end. If you want them to know that your paragraph was about how these research results set up a new way to design signals, say that. Let the first and last sentences of each paragraph be the analysis that helps your reader know what’s essential and what’s new about your subject. 

11. Read Your Report Out Loud

It may feel silly, but your ear will catch more errors than your eyes, especially if you’ve spent a lot of time looking at the document. If you trip over the words, there’s likely cumbersome phrasing at work. If you run out of air, your sentences are too long. If you get bored halfway through, you likely need some more engaging sentences sprinkled in.

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Supercharge Your Researching Ability With Otio — Try Otio for Free Today

Content overload is a significant problem for researchers, students, and knowledge workers. They must sift through vast amounts of information to find what they need, often involving the use of multiple tools to collect, organize, and make sense of their data. Otio provides a solution by offering a single, AI-native workspace that can handle all aspects of the research process. With Otio, you can easily gather data from a variety of sources, including bookmarks, tweets, books, and even YouTube videos.

The tool then utilizes artificial intelligence to extract key takeaways and generate detailed notes based on the collected information. This helps you understand your sources better and prepares you for any subsequent writing tasks. When it’s time to create, Otio can assist you in drafting your research papers or essays. By leveraging the sources you’ve gathered, the tool can help you produce well-informed content quickly and efficiently. In short, Otio is an invaluable partner for anyone who needs to conduct research and write about their findings.

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